What is SEO?
Search engine optimization or SEO, in short, is a set of methods that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of your website by making it user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other Search engines. When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms. These algorithms (also known as search engine ranking algorithms) take a number of factors into account before they decide which web page will be shown in the first place, second place etc.