Geocoding is the computational process of transforming a physical address description to a location on the Earth’s surface (spatial representation in numerical coordinates). Reverse geocoding, on the other hand, converts geographic coordinates to a description of a location, usually the name of a place or an addressable location. Geocoding relies on a computer representation of address points, the street/road network, together with postal and administrative boundaries. Geocoding is the process of finding a location (i.e. coordinate) for an address or another place name. The reliability of geocoding typically relies on two things: the accuracy and completeness of the address database, and the quality of the matching algorithm. The quality of the matching algorithm is more complicated. geocoder is having problems finding your street address, try to formalize the formatting and remove any abbreviations.