What Is AdMob?

AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for “advertising on mobile”. It was incorporated on April 10, 2006, while Hamoui was in business school at Wharton. The company is based in Mountain View, California. In November 2009 it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010, Apple Inc. had also expressed interest in purchasing the company the same year, but they were outbid by Google Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone, and all standard mobile web browsers.

                                 AdMob is one of the world’s largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications. On May 16, 2013, Google announced a rebuild of the AdMob platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.

How AdMob works?

By connecting AdMob to AdWords, you can create mobile app install campaigns. These campaigns are specific to getting more people to download your app, with AdWords applying custom targeting, keywords, and ads based on your app ID and miscellaneous information. One unique feature of this mobile advertising platform is AdMob Mediation, which allows you to create house ad campaigns (campaigns that serve ads to your app using your own inventory, free of charge). You can easily evaluate your campaign performance by tracking installs as conversions. AdMob fully integrates with Google Analytics, allowing you to access all the metrics and dimensions that matter to your application – user acquisition, engagement, revenue, screen views, sessions, app version, screen size and more. You can also segment your audiences to gain perspective on how people use your application.

Why AdMob?

  • Powered by Google’s ad technology: Google has helped millions of developers grow their digital businesses for over a decade.
  • Cross-platform capability: AdMob can be used with all of the top platforms: Android and iOS, with support for leading game engines such as Unity and Cocos2d-x.
  • Auto updates on Google Play: AdMob’s integration with Google Play services pushes automatic performance improvements to Android apps without additional SDK changes.
  • Over 1 million apps use AdMob.
  • $1 billion+ paid to developers.
  • Fast, reliable payment in local currencies.
  • High CPMs and the best fill rates.
  • Industry-leading mediation platform.

How To Earn Money With AdMob Ads?

  • Earn more with mediation:  Mediate from the AdMob network and over 40 third-party ad networks to maximize your fill rates and increase earnings. Enable ad network optimization to generate the highest CPM from your mediation stack in real time.
  • Promote your apps for free:  Cross-sell your other apps (or your friend’s apps) to your existing users, using free AdMob house ads.
  • Direct deals: Run your own directly-negotiated ad deals with advertisers through AdMob Campaigns.
  • Get paid fast: Get paid in local currencies quickly and reliably, with no wire fees charged by AdMob.
  • Easy and free: The SDK can be installed quickly, and there are no standard fees for using the platform.

Other apps like Admob

Google’s AdMob is surely the most common source of ads for monetizing your apps. This makes it the safe choice as well. If you are old enough, you may remember the saying, “No one ever got fired for buying IBM.” The same philosophy could apply to choose AdMob.

But what if you don’t want to use the standard solution? Perhaps you are looking for higher payouts. Or maybe you couldn’t get accepted into the AdMob program. Whatever the reason, if you want to try a different network, there are lots of options out there. Here are some alternatives to Google’s AdMob (listed in alphabetical order) that you might want to investigate further:

  • Airpush
  • InMobi
  • LeadBolt
  • MobFox Publisher Platform
  • MoPub
  • RevMob
  • Smaato
  • Tapjoy
  • Unity Ads

Author: Ravi Allaka – QA Analyst

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